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Prior to the engagement of The One to One Group in 2009, Harry Chapin Food Bank mailed their direct mail campaigns ten times each year, to tens of thousands each mailing. There was a large expenditure of critical resources, which failed to yield acceptable results. Cost per dollar raised at that time was significantly above the Feeding America norm.
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Prior to the engagement of The One to One Group in early 2007, All Faiths mailed their direct mail campaigns many times each year, to tens of thousands each mailing, with the effort failing to reach the desired audience due to old addresses that had not been verified by the previous vendor. There was a significant expenditure of vital resources, which failed to yield meaningful results.
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The Season of Sharing Fund was founded by the Herald-Tribune Media Group in 2000 to provide emergency assistance to families on the brink of homelessness. The Community Foundation of Sarasota County administers the Season of Sharing Fund at no cost, therefore, 100 percent of the money collected is distributed to those in need. There is perhaps no other appeal all year that strikes an emotional chord more effectively in our region than Season of Sharing.
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When The One to One Group began its work, a review of the database revealed that there was very little if any historical giving patterns among the employee constituency. The One to One Group proposed an aggressive, low cost cross-media marketing strategy involving multiple personalized touches over the span of six weeks.
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 Prior to engagement of The One to One Group, the Student Aid Association used a direct mail appeal to solicit new student members from the incoming freshman class of about 5,000 students. Previous direct mail campaigns to this audience consisted of one letter and reply device mailed to the incoming freshman class within three weeks of arrival on campus. The response rate and cost per dollar raised has always been well below similar membership drives to alumni.
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In their most recent years in partnership together, The One to One Group has introduced innovative multi-media technology to the EPIC Campaign. A highly variable pURL (personalized URL) micro site was incorporated with the direct mail campaign, making it easier for employees to give online, utilizing the simplicity and instant convenience of the internet. Personalized e-blasts were also launched to employees using catered messages to create more opportunity and ease and efficiency for donations to be made. In addition, The One to One Group created testimonial videos for the internet which included influential members of the hospital community and their reasons for supporting EPIC.
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