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1. Begin with a personalized postcard or email blast.
2. Drive recipients to their personalized web page. This page can include:
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A highly variable, fully personalized, full-color appeal letter with pre-populated reply card. Both the letter and reply card will include an invitation to reply online via a personalized URL (pURL).
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A similarly branded email appeal. The email will be personalized and included variable hyperlinks to each prospects pURL.
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The pURL site constructed with the official “look and feel” of the organization. The pURL site may include the following features:
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A personalized VIP welcome page;
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Compelling video from the organization executives;
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The ability to “refer-a-friend” (a tool for the prospect to invite a friend into the pURL site via email);
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Pre-populated survey page to collect options;
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Site integrated with the client’s e-commerce site (Authorize.net) to securely complete financial transactions;
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Automated custom reports generated and emailed to the client on a daily basis throughout the campaign;
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Secure client login for access to the pURL campaign dashboard to monitor activity in real time.
3. Collect valuable, actionable information.
4. Automated lead distribution, reporting and analytics
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