For non-profit organizations looking to increase donations, one key element to improving response rates is data-driven, highly personalized, full-color printed direct mail campaigns that target products with pinpoint precision. Today, fundraising is a billion-dollar-a-year industry that constitutes one seventh of the nation’s economy. Of those funds, nearly seventy five percent come from individuals like us. The best way to increase fundraising results is by partnering with an expert in non-profit direct marketing—specifically, a nationally recognized company that is rewriting the rules of fundraising. At The One to One Group and our subsidiary, One to One DocuSource, we are committed to raising our clients more money by engaging their constituents in more productive and lucrative ways.

We empower our non-profit clients to speak with their donors personally—knowing full well that different donors have a variety of needs and levels of affinity.

We bring a strong commitment to planning and creativity and believe it is the first step to any successful development campaign.

Rather than just design and produce full-color, fancy direct mail appeals, we focus our attention on increasing fundraising revenue for our clients through in-depth data analysis, population segmentation, and a creatively built and compelling case for support. The goals our clients establish for their campaigns are achieved through the skillful blending of variable direct mail, customized email, individualized websites and pURLS.

The One to One Group is a collaborative of now nearly 40 senior development professionals (located in Florida and North Carolina) with a lifetime track record of professional and personal achievement, that are willing and able to “go the extra mile” for our clients.

Perhaps most critically: Since 2003, well over 90% of our clients have met or exceeded their annual fund campaign objectives when following our recommendations. Projections indicate that by the end of 2011, clients of The One to One Group will have raised $80 million in new funds since 2003, including $16 million in calendar 2010. 

WE SPECIALIZE IN ALL FORMS OF VARIABLE COMMUNICATIONS
Variable Data Tools allow you to create correspondence and appeal packages that are customized for each individual donor or prospect. We write and design core packages for each segment of your constituency, but the text and images within each package are unique for each recipient. Text and images can be changed to produce unlimited numbers of unique messages.

Variable data gives your appeal letters, donor newsletters, email and pURLS (personalized URL's) greater impact and increased response rates. The look and content of your fundraising packages will communicate “one-to-one” with your individual donors. Variable data communications allow you to personalize every envelope, letter, reply device—even brochure and other inserts—as well as all forms of electronic communications. You can customize text and graphics based on each donor’s giving pattern, areas of interest, region, age and any other individual data you have captured within your donor database. Each piece will look as if it was designed and written specifically for the donor who receives it—because it was.

SO MUCH MORE THAN A DATA MERGE
Variable data goes far beyond the traditional data merge. The most complex form of customization you can imagine, consisting of unlimited variations of text and images (including variations in text length and image sizes), is possible with variable data.

The bottom line for your organization is simple. Because your direct mail appeals and donor communications, be they conveyed electronically or by the USPS, will be donor-focused and personalized to the interests of each individual, your communications will be read, remembered and responded to in greater number than ever before. Additionally, with pURLS, you’ll know who is hearing you and so much more in infinite detail. With The One to One Group, your communications will no longer be broadcast driven…they will be dialogue based, allowing your donors and prospects to communicate with you in real time.

At The One to One Group, we manage all aspects of the complete process for you, and unlike a typical agency, everything we do is done under our own roof giving you total control of your projects at every step along the way.

OUR Seven-STEP APPROACH

1. Pre-campaign planning and establishment of a defined statement of objectives
2. Creative design elements and concepts
3. Data analysis and population segmentation
4. Full copy writing and variable development
5. Dynamic proofing
6. Deployment
7. Donor dialogue and feedback

1. Pre-campaign planning and establishment of a defined statement of objectives;

2. Nationally recognized, award-winning creative design elements and concepts;

3. In-depth data analysis and population segmentation;

4. Full copywriting and variable messaging development;

5. Dynamic proofing;

6. Rapid product deployment, which includes the breadth of letter-shop services and direct mail including CASS, NCOA, intelligent mail barcoding, multiple insert matched mailings, and more;

7. Donor dialogue and feedback, including client specific reporting.